For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

HEINZ® is launching the United States of Saucemerica collection featuring limited-edition condiment packets inspired by the 50 states. Fans who collect the packet designs can enter a giveaway for a chance to win $500,000 worth of prizes...Read More

United Dairy Farmers Makes Emotional Connection with Loyalty Program Members As part of its evolving U-Drive loyalty program, United Dairy Farmers (UDF) is focusing on making emotional connections with customers. The Cincinnati, OH-based...Read More

From a small home bookstore to over 600 locations across the 50 states, Barnes & Noble has grown to the top book retailer in the U.S. since its start in 1873. During its 150-year run, the company transitioned leadership several times, with a...Read More

Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. The average human attention span is shrinking and this is affecting how...Read More

Chipotle Launches Pride Month Campaign with New Uniform and Merchandise Chipotle Mexican Grill is celebrating Pride Month in June with a new employee uniform option and merchandise. The apparel options are part of the brand’s 20+ year...Read More

For June 2023’s Pride Month, Skittles is partnering with Audible and LGBTQ+ creators on a limited-time packaging for its candy. Hoping to improve on previous pride efforts that featured colorless packaging, this year’s packaging was...Read More

Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn something in return. You can utilize promotions for a number of different reasons whether it&rsquo...Read More

Shopify Introduces Shop Cash Rewards Program Shopify will introduce a new rewards program on its Shop app. Called Shop Cash, the program earns members 1% back on purchases made using the Shop Pay online checkout service. Rewards are...Read More

Returning for its fourth year in a row, DoorDash’s Summer of DashPass will launch with five weeks of exclusive events and savings. The campaign is designed to show customers how a DashPass membership makes summer fun easier and more...Read More