United Dairy Farmers Makes Emotional Connection with Loyalty Program Members
As part of its evolving U-Drive loyalty program, United Dairy Farmers (UDF) is focusing on making emotional connections with customers. The Cincinnati, OH-based convenience store chain has implemented campaigns that feature three tenets of being personal, exclusive, and unique.
Moving beyond initial transactional value into an emotional connection helps UDF drive more engagement with the program. With its recent changes to the U-Drive loyalty....