Loyalty Reads: Salesforce Personalizes Campaign and Shopping Experiences with Generative AI, BP Announces Upside Partnership, and More
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Salesforce Personalizes Campaign and Shopping Experiences with Generative AI  Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce clients personalize their marketing campaigns and improve their customers’ shopping experiences.  Marketing GPT allows marketers to automatically generate personalized emails, smarter audience segments, and marketing journeys. Commerce GPT allows brands to deliver personalized....

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