It All Starts with Data: Talon.One’s Perspective on Driving Engagement and Building Emotional Loyalty
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Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would drive return purchases, things like bundles or special discounts. He set out to discover the best way to reactivate customers in spaces with a surplus of competitors and realized that this problem was not unique to his industry. As a result, Gerber founded Talon.One to help other companies drive customer loyalty and repeat purchases through....

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