The clothing retailer Men's Wearhouse announced this week a $6.5 million contribution to organizations that support U.S. veterans and their families. The funds were raised over the past year through the Threads of Valor campaign, where...Read More

Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to build long-lasting relationships. One such...Read More

Ikea Discontinues Store Discount for Loyalty Members  The home retailer Ikea announced this week that a key benefit of its Ikea Family loyalty program is going away. Introduced last year, the 5% in-store discount on furniture and décor...Read More

The tech giant Cisco announced yesterday new tools and incentives to support partners who sell the company’s hardware, software, and service solutions.  Scheduled for mid-2024 launch, the Cisco Partner Incentive is designed to support...Read More

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?  We spoke to five members of the Data Leadership...Read More

A&W Teams with Extreme Cheapskates for Loyalty Program Launch   A&W Restaurants has tapped a pair of notoriously frugal reality TV stars to promote its new customer loyalty program, Rooty’s Mug Club. Karen and Grant...Read More

Members of Shell Fuel Rewards® can help alleviate senior hunger every time they fill up. Through November 23, Shell will donate one cent to Meals on Wheels America for each gallon of gas purchased by Platinum Status members, up to $200,000...Read More

In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty...Read More

The rebounding of the leisure traveler and the emergence of the blended traveler – those who build a vacation into their business trips – has shifted the balance of demand in the travel industry. Along with the flexible hybrid work...Read More

Consumer Value Stores was founded in 1963 in Lowell, MA, selling health and beauty products. After its first year in business, the company changed its name to CVS. By 1967, pharmacies began to appear within stores, with the first ones appearing in...Read More