IntroductionGeneric, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes increasingly difficult.Navigating how to create...Read More

Celebrity Cruises Adds Cocktail Hours for its Most Loyal Customers  High-status members of Celebrity Cruise’s Captain’s Club can look forward to a new perk starting in January, the Elite Cocktail Hour. Reserved for the club...Read More

The home improvement retailer Lowe’s has announced a string of promotions to keep shoppers engaged throughout the holiday season. The campaign kicked off last week with Black Friday Every Day, a program of daily discounts on top-rated...Read More

Introduction:In the ever-shifting retail landscape, consistent growth and profitability are elusive aspirations. Retailers grapple with multifaceted challenges, from rapidly changing consumer tastes to the continuous drive to show results. With...Read More

Founded by Tony S. Gentle and William A. Krause in 1959, the company that would become Kum & Go opened its first store in Hampton, Iowa. Today, the brand operates in nearly 400 locations across 13 states, primarily in the Midwest. The business...Read More

Visa Adds Instant Savings Rewards to Small Business Loyalty Program   Visa Inc. has launched a new series of discounts for its small business customers aimed at reducing the cost of commonly purchased business applications and...Read More

The travel service provider Trip.com has added membership tiers and new benefits to its loyalty program to mark the company’s 6th anniversary.  Customers join the revamped program at the Silver tier to start earning rewards and...Read More

The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way to make things a little challenging for...Read More

Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their customers, personalize customer experiences (CXs...Read More

Amtrak Offers New Cardholders Bonus Points Ahead of Holiday Travel Season  Travelers who sign up for the Amtrak Guest Rewards® Preferred Mastercard® can look forward to 30,000 bonus reward points redeemable for Amtrak travel...Read More