Major League Soccer and Avant Release Co-Branded Credit Card with Fan Rewards  The fintech firm Avant and Major League Soccer (MLS) have released a co-branded credit card with special rewards for the league’s fans. The MLS Forward...Read More

Macy’s department store has launched an interactive retail experience that brings style and self-expression into the digital realm. Accessible on any connected device, mystylelab allows customers to explore fashion trends, select...Read More

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with your marketing campaigns is that it helps you...Read More

Grubhub Offers a Month of Rewards to Loyalty Members  The food ordering and delivery service Grubhub has kicked off its first-ever customer appreciation month, dubbed the Gold Days of Grubhub+. Through November 22, members of the Grubhub...Read More

The exercise brand Peloton has formed a multiyear partnership with the National Basketball Association (NBA) and the National Women’s Basketball Association (WNBA), becoming an official fitness partner of both leagues.  The...Read More

Loyalty360 engaged Bill Baker, CEO at The Lacek Group, to talk about how customer loyalty has evolved, new possibilities for the loyalty industry, and the new technologies impacting the loyalty landscape today. For more than 25 years, Lacek has...Read More

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to reaching your target audience. So, you know...Read More

7-Eleven, the convenience store chain, has built an empire of retail locations across the globe. For nearly the past decade, 7-Eleven has developed its loyalty program, 7Rewards, to support and reward customers for their frequent visits. Designing...Read More

Americans Airlines Introduces New Business Loyalty Program  American Airlines launched a new loyalty program this week designed to reward business customers and their employees who travel. With the AAdvantage Business program, companies...Read More

Southwest Airlines has announced upcoming changes to its Rapid Rewards® loyalty program designed to help members reach upper tiers faster. Starting January 1, flyers can earn A-List status with a minimum of 20 one-way qualifying flights, down...Read More