Macy’s department store has launched an interactive retail experience that brings style and self-expression into the digital realm. Accessible on any connected device, mystylelab allows customers to explore fashion trends, select fabrics and designs, and shop for curated apparel that reflects their personal style. Built on the metaverse technology platform Journee, mystylelab immerses customers in virtual environments with the look and feel of the physical world.
“We are excited to launch mystylelab, the next....