For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting...Read More

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in sync with their own personal core values—and...Read More

Hilton has a rich history, with over 100 years of hospitality experience. It all began in 1919 when Conrad Hilton entered the hotel business in Cisco, TX. Hilton, on his way to buy a bank, pivoted and instead bought the local hotel where he was...Read More

Hilton Simplifies Booking and Increases Rewards for Smaller Businesses   Hilton plans to streamline the travel experience for small and midsize business customers starting early next year. Companies that join the upcoming Hilton for...Read More

The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different...Read More

The Cleveland Browns are bringing loyalty rewards and surprise-and-delight moments to fans this season where it matters most — in the stadium on gameday.  The Browns’ refreshed “Dawg Rewards” loyalty program was...Read More

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More

On September 13, Delta announced it plans to “simplify” its SkyMiles Program, making changes to the ways travelers earn status — based on Medallion Qualifying Dollars alone — as well as changes that would limit lounge...Read More

Loyalty360 Announces the Launch of its New Advisory Board and Member Committees Cincinnati, OH - Loyalty360, the leading association dedicated to the advancement of customer loyalty, is proud to announce the formation of the Loyalty360...Read More

Toyota Becomes Official Automotive Partner of the National Football League  Toyota and the National Football League (NFL) have signed a multiyear sponsorship agreement naming Toyota as the Official Automotive Partner of the NFL. The...Read More