Kwik Trip Employs AI to Optimize Fuel Supply Chain  The convenience store chain Kwik Trip has adopted AI-based technology to optimize fuel supply decisions across its network of more than 800 locations. The technology uses AI to dispatch...Read More

The fashion brand Claire’s has relaunched its customer loyalty program with an updated look, accelerated earnings, surprise bonuses, and a new name, C.CLUB. The company sought input from customers on how to make the program more...Read More

Olo is an open SaaS platform for restaurants that enables hospitality at various guest touchpoints. The platform supports approximately 76,000 restaurants and more than 600 brands, connecting them to over 300 technology partners and more than 85...Read More

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy.Providing your...Read More

GNC has been a hallmark of the health and supplement industry. For over 87 years, GNC has offered forward-thinking wellness solutions as it has established itself as an innovative health brand. Four years ago, GNC set out to upgrade its loyalty...Read More

Slapfish Transitions Loyalty Program to Thanx Platform   The seafood restaurant chain Slapfish has relaunched its loyalty program on the customer engagement platform Thanx. The transition enables greater opportunities for...Read More

Hilton and American Express have added new member perks and ways to earn rewards to their co-branded credit card program.    The Hilton Honors American Express Surpass Card now gives members 4X bonus points on online U.S...Read More

As we wade deeper into the all-important holiday shopping season, many businesses are still adjusting their marketing strategy in search of ways to best connect with consumers, drive foot traffic, and boost sales. Although Black Friday will...Read More

A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must understand that the craving for instant gratification...Read More

Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom...Read More