The fashion brand Claire’s has relaunched its customer loyalty program with an updated look, accelerated earnings, surprise bonuses, and a new name, C.CLUB. The company sought input from customers on how to make the program more relevant and rewarding.
"With over 18 million members, our loyalty program is one of the most important aspects of our brand," said Kristin Patrick, EVP and Chief Marketing Officer at Claire's. "As we continue to turn our brand platform over to the voices of Gen Zalpha....