Taco Bell Offers Loyalty Members 30 Days of Nacho Fries for $10  The quick-service chain Taco Bell has introduced the Nacho Fries Lover’s Pass for members of its loyalty program. Available on the brand’s loyalty app for $10...Read More

Amazon has announced updates to its Buy with Prime merchant program, which allows external e-commerce sites to offer Amazon Prime member benefits on select items. While shopping off-Amazon, Prime members receive the same free shipping offers...Read More

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok, Instagram, YouTube/YouTube Shorts, and many more...Read More

UK Grocery Chain Booths Discontinues Self-Checkout  The UK supermarket chain Booths has announced it will remove self-checkout stations from most of its stores in response to customer feedback. The decision comes as other UK grocery...Read More

Amid concerns about the cost of living and inflation, consumers are spending more through loyalty programs heading into the holiday season. According to data from Valuedynamx, a global provider of loyalty and reward solutions, spending linked to...Read More

The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has become understandably skeptical of this emerging...Read More

Southwest Airlines Devalues Reward Points for 2024   Southwest Airlines has announced a devaluation of its Rapid Rewards loyalty program points. Starting January 1, 2024, points will be worth 4% less than the current value. Rapid...Read More

e.l.f. Beauty has launched a branded gaming experience appealing to the entrepreneurial mindset of its Gen Z customer base. e.l.f. UP! users can create and manage startup companies based on their personal interests and causes they support, driving...Read More

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and...Read More