Loyalty360 met with Emily Merkle, Senior Vice President, Analytics and Data Science at Phaedon, formerly known as ICF Next, to discuss the essential characteristics of successful loyalty programs, enhancing the customer experience, and harnessing...Read More

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling...Read More

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More

The clothing retailer J.Crew will launch a co-branded Mastercard in the first half of 2024. Issued by the consumer finance company Synchrony, the card will offer rewards on purchases made wherever Mastercard is accepted. Members of the J. Crew...Read More

Best Buy Offers 1-Hour Delivery on DoorDash Marketplace  Best Buy has joined the DoorDash Marketplace, becoming the first national consumer electronics retailer to sell on the local commerce platform. Customers can now purchase...Read More

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today, gamification is becoming a bigger focus of loyalty...Read More

Macy’s Names Sharon Otterman Chief Market Officer  Macy’s has named Sharon Otterman the company’s new Chief Marketing Officer. Otterman will assume the leadership role on December 11 and report to Tony Spring, President...Read More

The fashion retailer Maurices has partnered with Afterpay to give customers the option to pay for purchases in installments. Shoppers at the brand’s online store can now pay in four weekly installments without fees or interest.  ...Read More

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20...Read More

Air France-KLM and Etihad Expand Loyalty Program Partnership  Air France-KLM and Etihad Airways this week expanded the partnership between their respective loyalty programs. Members of Air France-KLM’s Flying Blue and Etihad Guest...Read More