Expedia Expands Access to Travel Services in Europe  The booking platform Expedia has announced new and expanded travel partnerships across Europe. The company says the arrangements will give its European partners greater access to the...Read More

Alaska Airlines has announced it will purchase Hawaiian Airlines for approximately $1.9 billion. The airlines will maintain their respective brands while integrating into a single operating platform. The combined company will offer service to 138...Read More

For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards.  vPromos works with clients...Read More

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion.  Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how...Read More

John Deere Adds Equipment Software Updates to Mobile App Experience  The agricultural equipment manufacturer John Deere has added self-repair support to its mobile app, Equipment Mobile. Customers can now download software updates...Read More

Regulators in the UK plan to investigate loyalty pricing at supermarkets over competition concerns. The Competition and Market Authority (CMA) said last week it will launch a review of grocery loyalty programs at the start of next year.  ...Read More

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More

Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia  The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More

Subway® Canada has invited loyalty members to collect clues from around the country for a chance to win hundreds of free sandwiches. Launched November 29, The Great Canadian Challenge engages customers to search for clues to the location of QR...Read More