Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this final installment, we discuss the foundations of a...Read More

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness...Read More

Wendy’s Continues Tradition of Leveraging Technology and Innovation When Wendy’s solidified a partnership with tech giant Google to enhance performance at the drive-thru, discussions regarding leveraging AI kept coming up. The...Read More

Just in time for the festive holiday season, snack brand Doritos® and spirit-maker Empirical have joined forces to launch a unique sipping experience, the Empirical x Doritos® Nacho Cheese Spirit. The new spirit is enhanced by Doritos...Read More

Loyalty360, The Association for Customer Loyalty, is proud to announce the recipients of the 2023 Loyalty360 Customer Experience Awards. These awards celebrate brands that are cultivating enduring connections with their customers through proactive...Read More

In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More

Parents Enjoy Same-Day Delivery on Carter’s Brands with Shipt Parents of babies and young children can now order Carter’s clothing and have items delivered on the same day. In the hustle and bustle of the holiday season, a...Read More

This December, Krispy Kreme® released its first-ever detailed analysis of the brand’s progress and future goals, the Be Sweet Responsibility Report. The data-driven publication results from an evaluation that drew input from internal and...Read More

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective marketing approach, with the ability to reach a targeted...Read More

Introduction:The retail landscape is continuously evolving, and one of the most significant advancements in recent years is the adoption of advanced digital receipt solutions. Seamlessly integrating with point-of-sale (POS) and e-commerce...Read More