In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge. This can be achieved through a wide...Read More

The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond...Read More

Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store...Read More

California-based electronic vehicle manufacturer Fisker Inc. is giving its Loyalty Program members a better experience, offering lifetime benefits, giveaways, and perks that include charging credit, extended warranty, early access to new features,...Read More

A Rewards App with a Bean on Top Java lovers seeking great coffee, friendly servers, and unique flavors “with a bean on top” have even more to look forward to in 2024. The Human Bean updated its Rewards App, and customers can earn...Read More

Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the...Read More

In the highly competitive grocery industry, brands look for ways to stand out from the crowd and bring more value to consumers, especially in ways that do not always focus on discounts. As a result, the pursuit of personalization has become a...Read More

L.L. Beans Gives the Boot to Proposed Data-Privacy Bill One of Maine’s most recognized brands, outdoor retailer L.L. Bean, went to the state capital to voice its opposition to a data-privacy bill introduced in May 2023 by Rep. Maggie O...Read More

‘Tis the Season of Holiday Magic at Neiman Marcus The luxury retailer Neiman Marcus Group (NMG) celebrates the holidays with associates turned into Holiday Magic Makers to elevate the customer experience during the festive season. The...Read More

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from belonging to programs that reward them for engagement,...Read More