Macy’s Names Sharon Otterman Chief Market Officer
Macy’s has named Sharon Otterman the company’s new Chief Marketing Officer. Otterman will assume the leadership role on December 11 and report to Tony Spring, President and CEO-elect of the department store chain.
Otterman will lead Macy’s marketing organization, which manages branding, media strategy, advertising, and customer engagement for the brand. She also will be responsible for leading signature events such as Macy’s....