Introduction:In the constantly evolving realm of retail, one tool is proving to be a game-changer: Customer Analytics. As the bridge between raw data and actionable insights, customer analytics is shaping the future of retail. This article delves...Read More

Founded as a family-owned restaurant in 1971 in Guatemala City, Pollo Campero has grown into a well-known brand throughout Central America. Expanding beyond the borders of Guatemala, El Salvador, and Ecuador, the brand moved across the Atlantic...Read More

Velvet Taco Hosts Holiday Mystery for Loyalty Members  Members of Velvet Taco’s loyalty program, the Velvet Room, have a mystery to solve this holiday season. Playing off the brand’s “Resist the Ordinary” slogan...Read More

The clothing retailer Men's Wearhouse announced this week a $6.5 million contribution to organizations that support U.S. veterans and their families. The funds were raised over the past year through the Threads of Valor campaign, where...Read More

Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to build long-lasting relationships. One such...Read More

Ikea Discontinues Store Discount for Loyalty Members  The home retailer Ikea announced this week that a key benefit of its Ikea Family loyalty program is going away. Introduced last year, the 5% in-store discount on furniture and décor...Read More

The tech giant Cisco announced yesterday new tools and incentives to support partners who sell the company’s hardware, software, and service solutions.  Scheduled for mid-2024 launch, the Cisco Partner Incentive is designed to support...Read More

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?  We spoke to five members of the Data Leadership...Read More

A&W Teams with Extreme Cheapskates for Loyalty Program Launch   A&W Restaurants has tapped a pair of notoriously frugal reality TV stars to promote its new customer loyalty program, Rooty’s Mug Club. Karen and Grant...Read More

Members of Shell Fuel Rewards® can help alleviate senior hunger every time they fill up. Through November 23, Shell will donate one cent to Meals on Wheels America for each gallon of gas purchased by Platinum Status members, up to $200,000...Read More