Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational...Read More

The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become increasingly popular, don't underestimate...Read More

AIR MILES Debuts Receipt-Scanning Technology for Bonus Rewards   Members of Canada’s largest loyalty coalition, the AIR MILES® Reward Program, can now earn bonus miles by scanning grocery receipts on their smartphones. The...Read More

The athletic footwear retailer Foot Locker has entered a multiyear marketing partnership with the National Basketball Association (NBA). Foot Locker will engage fans throughout the season across the NBA’s media platforms and through the...Read More

Conrad Hilton entered the hospitality industry in 1919 in Texas after choosing to purchase a 40-room hotel instead of buying a bank. In 1925, the first hotel bearing the Hilton name was opened in Dallas. Today, the brand counts nearly 7,400...Read More

The Credit Card Competition Act of 2023 is a bill before Congress that would allow merchants to choose the payment networks they use to process card transactions. Currently, merchants who accept major credit cards (Visa, Mastercard, American...Read More

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can...Read More

Coca-Cola Launches AI-Powered Holiday Card Generator  Coca-Cola fans can now create their own holiday cards using the power of AI. Available through December 26, the digital card generator runs on the AI technologies GPT-4 and Dall-E 2...Read More

The Hyundai Motor Company and Amazon announced last week the automaker will begin selling vehicles on the e-commerce site in 2024. As part of the multiyear agreement, Hyundai is migrating its digital infrastructure to the Amazon Web Services (AWS)...Read More

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel appreciated. We will also touch on how this is more...Read More