Taco Bell Satisfies Student Cravings with New SOS Kits  Taco Bell has devised a solution for hungry college students who don’t live within walking distance of a restaurant. The new Taco Bell SOS Kit contains everything students...Read More

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods and other preferences, to even every...Read More

Marriott Bonvoy plans to launch children’s experience centers at its all-inclusive resorts in 2024. The new CAMP Club concept will offer experiential play, storytelling, and creative workshops in kid-friendly environments. The sites are...Read More

Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with...Read More

Expedia Expands Access to Travel Services in Europe  The booking platform Expedia has announced new and expanded travel partnerships across Europe. The company says the arrangements will give its European partners greater access to the...Read More

Alaska Airlines has announced it will purchase Hawaiian Airlines for approximately $1.9 billion. The airlines will maintain their respective brands while integrating into a single operating platform. The combined company will offer service to 138...Read More

For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards.  vPromos works with clients...Read More

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion.  Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how...Read More

John Deere Adds Equipment Software Updates to Mobile App Experience  The agricultural equipment manufacturer John Deere has added self-repair support to its mobile app, Equipment Mobile. Customers can now download software updates...Read More

Regulators in the UK plan to investigate loyalty pricing at supermarkets over competition concerns. The Competition and Market Authority (CMA) said last week it will launch a review of grocery loyalty programs at the start of next year.  ...Read More