In 1965, Pete’s Super Submarines was opened in Bridgeport, Connecticut, by Fred DeLuca and nuclear physicist Dr. Peter Buck after the 17-year-old DeLuca asked Buck how he should pay his college tuition. With an idea to make fresh and...Read More

Hooters was founded by six businessmen in Clearwater, FL, in 1983. While the men lacked experience in the restaurant industry, they were driven to create an elevated guest experience with “craveable” dishes, cold beer, sports, and, of...Read More

Chase Freedom® is giving Freedom and Freedom Flex cardmembers something to celebrate as 2024 begins. In Q1 2024, the company is offering new rotating quarterly categories and 5% cash back under the banner of a bonus category theme: A Quarter...Read More

A Better Customer Experience Across 800+ RaceTrac Gas Stations & Stores RaceTrac, a chain of gas stations and convenience stores primarily located in the southern U.S., is now collaborating with Hewlett Packard Enterprise (HPE) to elevate...Read More

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this final installment, we discuss the foundations of a...Read More

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness...Read More

Wendy’s Continues Tradition of Leveraging Technology and Innovation When Wendy’s solidified a partnership with tech giant Google to enhance performance at the drive-thru, discussions regarding leveraging AI kept coming up. The...Read More

Just in time for the festive holiday season, snack brand Doritos® and spirit-maker Empirical have joined forces to launch a unique sipping experience, the Empirical x Doritos® Nacho Cheese Spirit. The new spirit is enhanced by Doritos...Read More

Loyalty360, The Association for Customer Loyalty, is proud to announce the recipients of the 2023 Loyalty360 Customer Experience Awards. These awards celebrate brands that are cultivating enduring connections with their customers through proactive...Read More

In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More