In the highly competitive grocery industry, brands look for ways to stand out from the crowd and bring more value to consumers, especially in ways that do not always focus on discounts. As a result, the pursuit of personalization has become a...Read More

L.L. Beans Gives the Boot to Proposed Data-Privacy Bill One of Maine’s most recognized brands, outdoor retailer L.L. Bean, went to the state capital to voice its opposition to a data-privacy bill introduced in May 2023 by Rep. Maggie O...Read More

‘Tis the Season of Holiday Magic at Neiman Marcus The luxury retailer Neiman Marcus Group (NMG) celebrates the holidays with associates turned into Holiday Magic Makers to elevate the customer experience during the festive season. The...Read More

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from belonging to programs that reward them for engagement,...Read More

Planet Fitness Raises Over $1M for Boys & Girls Clubs of America in 2023 Planet Fitness has added a $1M+ contribution to its list of donations made to the Boys & Girls Clubs of America (BGCA) since the fitness center giant began...Read More

Walmart has implemented Affirm’s pay-over-time technologies at self-checkouts at 4,500+ of its U.S. stores. Affirm, a payment network, allows retailers to offer pay-over-time options to eligible in-store customers buying electronics...Read More

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to attract. Gen Z has an overload of choices...Read More

Visa has announced it’s expanding its Fintech Fast Track program to ensure card members are connected to Visa Direct, the company’s real-time money movement platform. This will allow fintechs to roll out programs via their financial...Read More

A Refreshed Brand + Leveraging AI Helps trivago’s Users “Search Savvy” Global hotel search site trivago rolled out a new logo and an AI-driven campaign to engage travelers by helping them “Search Savvy. Feel Super...Read More

You caught your target customer’s attention and convinced them to buy your product.  Now what? One purchase is not enough to build a long-lasting relationship that could lead to a significant...Read More