Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More

Old Mutual Partners with Comarch to Launch Loyalty Program in Namibia  The African financial services company Old Mutual has launched its customer loyalty program in Namibia. Powered by the global IT provider Comarch, Old Mutual Rewards...Read More

Subway® Canada has invited loyalty members to collect clues from around the country for a chance to win hundreds of free sandwiches. Launched November 29, The Great Canadian Challenge engages customers to search for clues to the location of QR...Read More

Loyalty360 met with Emily Merkle, Senior Vice President, Analytics and Data Science at Phaedon, formerly known as ICF Next, to discuss the essential characteristics of successful loyalty programs, enhancing the customer experience, and harnessing...Read More

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling...Read More

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More

The clothing retailer J.Crew will launch a co-branded Mastercard in the first half of 2024. Issued by the consumer finance company Synchrony, the card will offer rewards on purchases made wherever Mastercard is accepted. Members of the J. Crew...Read More

Best Buy Offers 1-Hour Delivery on DoorDash Marketplace  Best Buy has joined the DoorDash Marketplace, becoming the first national consumer electronics retailer to sell on the local commerce platform. Customers can now purchase...Read More

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today, gamification is becoming a bigger focus of loyalty...Read More