The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has become understandably skeptical of this emerging...Read More

Southwest Airlines Devalues Reward Points for 2024   Southwest Airlines has announced a devaluation of its Rapid Rewards loyalty program points. Starting January 1, 2024, points will be worth 4% less than the current value. Rapid...Read More

e.l.f. Beauty has launched a branded gaming experience appealing to the entrepreneurial mindset of its Gen Z customer base. e.l.f. UP! users can create and manage startup companies based on their personal interests and causes they support, driving...Read More

Data leads the way in modern marketing, serving as the foundation for informed decisions at every turn. Today's customer loyalty strategies rely on an intricate network of gathered and analyzed data points. These insights are then harnessed to...Read More

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and...Read More

For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty = transactional...Read More

United Airlines Increases Co-Branded Credit Card Rewards  United Airlines plans to increase the earning power of its co-branded Chase credit cards next year. Members of the MileagePLUS loyalty program will receive 25 tier-qualifying...Read More

Digitally engaged customers of auto lenders are more satisfied and loyal than customers using traditional channels, according to the J.D. Power 2023 U.S. Consumer Financing Satisfaction StudySM. Among customers who are digitally engaged...Read More

The holiday season is not just a time for festive cheer; it's also a prime opportunity for brands to boost their sales and connect with their customers. As brands gear up for a season marked by inflation and evolving consumer preferences...Read More

Leatherman® was founded by Tim Leatherman following a trip to Europe in 1975. After dealing with leaky plumbing and car fixes traveling, Mr. Leatherman realized what he needed most was a pliers-based multipurpose tool. In the years following...Read More