In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty...Read More

The rebounding of the leisure traveler and the emergence of the blended traveler – those who build a vacation into their business trips – has shifted the balance of demand in the travel industry. Along with the flexible hybrid work...Read More

Consumer Value Stores was founded in 1963 in Lowell, MA, selling health and beauty products. After its first year in business, the company changed its name to CVS. By 1967, pharmacies began to appear within stores, with the first ones appearing in...Read More

Barefaced Launches AI-Enhanced Loyalty Program on Shopify  The skincare brand Barefaced last week launched a new loyalty program featuring gamification elements and AI-driven tools. Members of the No Sun Club can contribute original...Read More

Customer engagement strategies are an essential part of creating a positive customer experience, increasing brand loyalty, and generating repeat revenue. At Brierley, our customer engagement experts have identified five top strategies chosen...Read More

Only 20% of American consumers “mostly” or “completely” trust AI, according to the quarterly Consumer Trend Tracker released last week by consumer data science firm dunnhumby. Among those aged 55 and older, trust in AI...Read More

Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach, and Emil Jellinek, and its global presence has grown to 93 office locations worldwide, with a corporate headquarters in Stuttgart, Germany. The brand’s...Read More

Loyalty360, the only independent professional association for customer loyalty, forms Advisory Board of industry leaders to shape the future of customer loyalty.CINCINNATI, Nov. 6, 2023 /PRNewswire-PRWeb/ -- Loyalty360 is proud...Read More

Raley’s Enhances Loyalty Program with Quarterly Gift Boxes  The grocery chain Raley’s has announced it will ship curated gift boxes to customers in the top tier of its Something Extra loyalty program. The boxes will go out...Read More

Younger shoppers have developed an affection for affordable fashion and accessories that mimic the look of premium brands. Passion for these replicas has permeated the shopping culture through social media, particularly TikTok. They even have a...Read More