Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s...Read More

AIR MILES® launched its Reward Program in Canada over 30 years ago in 1992, eventually laying the groundwork for the coalition loyalty concept. With over 300 brands and thousands of retail and service locations across Canada participating...Read More

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated loyalty program provides brands with several...Read More

Kwik Trip Employs AI to Optimize Fuel Supply Chain  The convenience store chain Kwik Trip has adopted AI-based technology to optimize fuel supply decisions across its network of more than 800 locations. The technology uses AI to dispatch...Read More

The fashion brand Claire’s has relaunched its customer loyalty program with an updated look, accelerated earnings, surprise bonuses, and a new name, C.CLUB. The company sought input from customers on how to make the program more...Read More

Olo is an open SaaS platform for restaurants that enables hospitality at various guest touchpoints. The platform supports approximately 76,000 restaurants and more than 600 brands, connecting them to over 300 technology partners and more than 85...Read More

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy.Providing your...Read More

GNC has been a hallmark of the health and supplement industry. For over 87 years, GNC has offered forward-thinking wellness solutions as it has established itself as an innovative health brand. Four years ago, GNC set out to upgrade its loyalty...Read More

Slapfish Transitions Loyalty Program to Thanx Platform   The seafood restaurant chain Slapfish has relaunched its loyalty program on the customer engagement platform Thanx. The transition enables greater opportunities for...Read More

Hilton and American Express have added new member perks and ways to earn rewards to their co-branded credit card program.    The Hilton Honors American Express Surpass Card now gives members 4X bonus points on online U.S...Read More