7-Eleven, the convenience store chain, has built an empire of retail locations across the globe. For nearly the past decade, 7-Eleven has developed its loyalty program, 7Rewards, to support and reward customers for their frequent visits. Designing...Read More

Americans Airlines Introduces New Business Loyalty Program  American Airlines launched a new loyalty program this week designed to reward business customers and their employees who travel. With the AAdvantage Business program, companies...Read More

Southwest Airlines has announced upcoming changes to its Rapid Rewards® loyalty program designed to help members reach upper tiers faster. Starting January 1, flyers can earn A-List status with a minimum of 20 one-way qualifying flights, down...Read More

For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clients from a wide range of industries in selecting...Read More

Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of building long-term loyalty. Consumers crave brands that are in sync with their own personal core values—and...Read More

Hilton has a rich history, with over 100 years of hospitality experience. It all began in 1919 when Conrad Hilton entered the hotel business in Cisco, TX. Hilton, on his way to buy a bank, pivoted and instead bought the local hotel where he was...Read More

Hilton Simplifies Booking and Increases Rewards for Smaller Businesses   Hilton plans to streamline the travel experience for small and midsize business customers starting early next year. Companies that join the upcoming Hilton for...Read More

The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa countryside has grown to 400 locations across 13 different...Read More

The Cleveland Browns are bringing loyalty rewards and surprise-and-delight moments to fans this season where it matters most — in the stadium on gameday.  The Browns’ refreshed “Dawg Rewards” loyalty program was...Read More

Today’s consumers are more advertising savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamification marketing can make a...Read More