GNC has been a hallmark of the health and supplement industry. For over 87 years, GNC has offered forward-thinking wellness solutions as it has established itself as an innovative health brand. Four years ago, GNC set out to upgrade its loyalty...Read More

Slapfish Transitions Loyalty Program to Thanx Platform   The seafood restaurant chain Slapfish has relaunched its loyalty program on the customer engagement platform Thanx. The transition enables greater opportunities for...Read More

Hilton and American Express have added new member perks and ways to earn rewards to their co-branded credit card program.    The Hilton Honors American Express Surpass Card now gives members 4X bonus points on online U.S...Read More

As we wade deeper into the all-important holiday shopping season, many businesses are still adjusting their marketing strategy in search of ways to best connect with consumers, drive foot traffic, and boost sales. Although Black Friday will...Read More

A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must understand that the craving for instant gratification...Read More

Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom...Read More

Major League Soccer and Avant Release Co-Branded Credit Card with Fan Rewards  The fintech firm Avant and Major League Soccer (MLS) have released a co-branded credit card with special rewards for the league’s fans. The MLS Forward...Read More

Macy’s department store has launched an interactive retail experience that brings style and self-expression into the digital realm. Accessible on any connected device, mystylelab allows customers to explore fashion trends, select...Read More

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with your marketing campaigns is that it helps you...Read More

Grubhub Offers a Month of Rewards to Loyalty Members  The food ordering and delivery service Grubhub has kicked off its first-ever customer appreciation month, dubbed the Gold Days of Grubhub+. Through November 22, members of the Grubhub...Read More