A “lifetime tier” in a loyalty program refers to a special level or status that a customer attains based on their long-term loyalty and cumulative spending with a particular brand. Unlike regular tiers in a loyalty program, which...Read More

Today’s consumers expect personalized experiences that cater to their unique preferences and needs. To meet these demands, companies are turning to hyper-personalization, a cutting-edge approach that goes beyond traditional personalization...Read More

At Home was originally formed as Garden Ridge Pottery in South Texas in 1979. Over the next 30 years, the footprint grew to 50 stores, and in 2012, CEO Lee Bird joined the organization as CEO. By 2014, the company transitioned to the current brand...Read More

Sports Streamer Fubo Launches Investor Loyalty Program  The live sports streaming service Fubo this week launched a loyalty program for its investors. The tiered program offers rewards based on the number of shares owned. Shareholder...Read More

The grocery chain Giant Eagle and First National Bank of Omaha (FNBO) this week launched a co-branded credit card for members of Giant Eagle’s myPerks loyalty program. The myPerks Pay Rewards Visa provides discounts on fuel, exclusive offers...Read More

Behind the dataMost business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.67% of leaders are not using data for important decisions like pricingFewer than one-third...Read More

BMO Adds Installment Option to Visa Card  The Canadian financial institution BMO has announced that its Visa cardholders will have access to Visa’s Installments program starting in 2024. The payment option allows cardholders to...Read More

Wyndham Hotels & Resorts and Caesars Entertainment have partnered to enhance loyalty rewards this holiday season. Through December 1, Wyndham Rewards members save up to 25% at Caesars properties and earn 2,500 bonus points when booking their...Read More

‍The stakes are high in today’s competitive market. Brands not only have to acquire customers but also make heroic efforts to keep them. The dreaded 'churn' not only results in a loss of revenue but also sends marketing teams...Read More

Music superstar Dolly Parton has partnered with Cracker Barrel to launch the restaurant chain’s loyalty program and promote her latest album, Rockstar. The entertainer will appear in commercials for Cracker Barrel Rewards™ featuring...Read More