Mobil 1™ and Steer Partner on Customer Communications at Auto Repair Shops  Motor oil brand Mobil 1 has announced a long-term agreement with Steer, a marketing platform for repair shops, to enhance communication between the shops...Read More

In this follow up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Blas Escarcega, Director of Franchise Development at Pollo Campero, about customer dining behaviors during COVID and post-pandemic, how personalization...Read More

Capillary Technologies, has made waves in the loyalty industry, thanks to its recent acquisitions of two prominent companies: Brierley and Tenerity's Digital Connect Assets. Since its inception in 2012, Capillary has served companies worldwide...Read More

IntroductionGeneric, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes increasingly difficult.Navigating how to create...Read More

Celebrity Cruises Adds Cocktail Hours for its Most Loyal Customers  High-status members of Celebrity Cruise’s Captain’s Club can look forward to a new perk starting in January, the Elite Cocktail Hour. Reserved for the club...Read More

The home improvement retailer Lowe’s has announced a string of promotions to keep shoppers engaged throughout the holiday season. The campaign kicked off last week with Black Friday Every Day, a program of daily discounts on top-rated...Read More

Introduction:In the ever-shifting retail landscape, consistent growth and profitability are elusive aspirations. Retailers grapple with multifaceted challenges, from rapidly changing consumer tastes to the continuous drive to show results. With...Read More

Founded by Tony S. Gentle and William A. Krause in 1959, the company that would become Kum & Go opened its first store in Hampton, Iowa. Today, the brand operates in nearly 400 locations across 13 states, primarily in the Midwest. The business...Read More

Visa Adds Instant Savings Rewards to Small Business Loyalty Program   Visa Inc. has launched a new series of discounts for its small business customers aimed at reducing the cost of commonly purchased business applications and...Read More

The travel service provider Trip.com has added membership tiers and new benefits to its loyalty program to mark the company’s 6th anniversary.  Customers join the revamped program at the Silver tier to start earning rewards and...Read More