The world’s largest fast-food restaurant chain has now employed 1 in 8 Americans, whether for a summer or an entire career. The list includes astronauts, teachers, playwrights, and current company executives. McDonald’s recently...Read More

Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together over 300 brands and thousands of retailers and...Read More

Do you know how many points you have accumulated in your favorite store's loyalty app? Do you know what you can spend them on?Can you remember the last time a product or service did not meet your expectations and you wanted...Read More

BurgerFi® To Reopen Flagship NYC Location With New Better Burger Lab  The national restaurant chain specializing in chef-crafted burgers and craft beer, BurgerFi plans to reopen its flagship eatery on the Upper East Side of Manhattan...Read More

Deloitte Digital’s latest research on generative AI suggests the technology will play an ever-increasing role in the development of marketing content across business sectors. Generative AI can produce a range of online content, including...Read More

While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer...Read More

In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully saturated with a constant stream of advertising and...Read More

Gamers purchasing specially marked Doritos, Mtn Dew, and Rockstar Energy Drink products from October 9 through December 29 will receive a code for a free one-month subscription to Xbox Game Pass Ultimate, offered only to new users. However, every...Read More

Membership Milestone Met, Marathon Celebrates with Sweepstakes Marathon ARCO Rewards hit 1M members in September 2023. The Marathon retail brand’s newly launched loyalty program is celebrating the milestone with its Win Big Sweepstakes....Read More

Schnuck Markets, a family-owned grocery store chain, has successfully evolved into a regional brand based in the Midwestern United States, renowned for its affordability and exceptional customer service. By embracing forward-thinking business...Read More