Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

Generali Global Assistance (GGA) and Benenson Strategy Group published their second ID Theft & Cybercrime Research Study, and both insurers and financial institutions alike should take note: increasing consumer concern is leading many to seek...Read More

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more...Read More

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More

Company Type: Customer Engagement and Experience Platform, Customer Loyalty Platform, Email Marketing Provider, Data Management Platform As a partner for brands in search of tools, techniques, and strategies to assist with these challenges and...Read More

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More