When you consider that over 50% of retailers say premium loyalty members are 4x as valuable as non-members, it’s no surprise that 95% percent of them are discussing launching a program of their own. You may already have a traditional...Read More

The world is still grappling with the risk of sharing physical spaces almost two years into the pandemic, driving a massive shift in consumer expectations of retail shopping and an explosion of innovation. The need for retailers to meet their...Read More

With the battle for share of wallet more fierce than ever, retailers have to ensure their loyalty and commerce programs are performing at a consistently high level. To drive better business outcomes in this competitive environment, retailers need...Read More

Cybercriminals are becoming more strategic and craftier in their methods of committing identity theft and fraud. In 2020 alone, 49 million Americans were victims of identity fraud, losing a total of $56 billion. The world has become increasingly...Read More

The buying process for any technology can be long and arduous, especially in the martech world. You may not know where to even begin. That’s why we’re bringing you The Top RFP Questions to Ask Your Martech Vendor to help guide you...Read More

After a year of anxiety and uncertainty, the widespread availability of vaccines in the U.S. has brought hope, and for many, a return to pre-pandemic activities. But even as the situation surrounding COVID-19 continues to evolve, the pandemic has...Read More

Marketers are in the midst of a radical change. As tracking cookies and third-party data strategies fall by the wayside, now is the time for marketers to step into a new way of doing things: a zero-party data strategy.This guide will provide a...Read More

This NEW, quarterly report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key U.S. geographic locations and PDI consumer-buying data from 5,500 mid to large-size convenience retail sites across...Read More

Direct mail is the new digital channel you didn't know you needed! With the continued shift towards hyper-personalization, more marketers are realizing the benefits and dollars of getting personal with their audiences.  In this digital...Read More

The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As...Read More