When we launched this survey back in the first quarter of 2020, we had no idea how much the world was about to change. Within a few short weeks, the coronavirus quickly spread across the globe, shuttering businesses and compelling most of us to...Read More

Retail was one of the earliest industries to suffer immediate negative impact from the COVID-19 pandemic. Although retail is still suffering, as far as industries go, it is a resilient one. Despite all of this uncertainty, upheaval, and economic...Read More

Pick up a copy of Forbes ‘World’s Most Valuable Brands List’ and it’s easier to name the behemoths in the top 100 that haven’t curtailed social media ad spend for Zuckerberg et als failure to take tangible steps to...Read More

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. Rebates are an effective tool for driving immediate sales lift while protecting price. According to the Promotion Marketing...Read More

Modern consumers require relevanceIf it seems like customers today have higher expectations than ever before, it’s because they do.   Digital commerce has made it easy for them to compare experiences between every brand...Read More

Read any thought leadership blog on better email marketing and you’ll no doubt get into the optimization rabbit hole, as if it was the only way to make more money from email marketing. How many characters constitute the perfect subject line...Read More

Today’s consumers have high expectations from their favorite brands. After experiencing how leaders like Amazon, Netflix and Starbucks seem to anticipate and deliver offers tailored to their individual desires, consumers now demand the same...Read More

A New Decade of Premium Loyalty A new decade signals a fresh start. For retail brands, 2020 presents an opportunity to drive major change in the way they attract and retain customers going forward. In 2020, loyalty is critical: Nearly two-thirds...Read More

Direct conversations with your company should be one of the most personalized experiences acustomer has. Whether it's a support inquiry, an order confirmation email or a request for feedback, it’s one ofthe few times they’re truly...Read More

The COVID-19 crisis presents a unique and extraordinary challenge for businesses: notonly has there been a major (but temporary) disruption to revenue, but every customers’daily routine, shopping habits, needs and buying power has been...Read More