If you talk to any economist, incentives rules all. The challenge is finding the right balance between transactional engagement and tapping into deeper motivations to fuel long-term relationships with consumers. Community Powered Marketing is a...Read More

“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying...Read More

Have your customers’ shopping habits changed post-pandemic? You’re not alone. Over the past 12 months, we’ve seen unprecedented disruption in retail as stores closed or limited capacity, and shopping shifted online. Fostering...Read More

Marketers are increasingly turning to first-party declared data to fuel their strategies.  In this playbook, we'll cover the strengths and weaknesses of third-party, second party and first-party data and where declared data fits into the...Read More

Benchmarking your performance against the leaders of your industry allows you to assess your business with a more objective lens and focus your strategy on the right growth levers to reach your goals.In this guide, you’ll learn how to...Read More

This handy, actionable guide will take you through everything you need to know about omnichannel loyalty. When it comes to shopping for technology, wouldn’t it be nice if you had a handy guide that could tell you what’s important...Read More

CPG Loyalty Programs have proven to be an effective tool for driving sales and motivating other valuable consumer actions. To be successful, CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics...Read More

Download this resource bundle to get a comprehensive overview of Premium Loyalty in the retail industry, learn about its impact on today’s consumers, and figure out how to start evaluating your options for launching a premium loyalty program...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Loyalty marketing and CX are stronger together by building frictionless experiences for all and creating personalized experiences for a brand’s best customers. By delivering, prioritizing, and personalizing experiences at each touch point...Read More