The holidays are the sweetest time of year... Well, most of the time anyway. Scammers and fraudsters can quickly sour your customers' holiday season if they're not protected. And unfortunately, most aren't. Your customers will already...Read More

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More

Building customer loyalty through rewards programs, exclusive offers and promotions has been one of the main tactics for increasing revenue and growing customer lifetime value (LTV). Faced with continuing economic uncertainty resulting from COVID...Read More

On January 20, 2020, the U.S. confirmed its first case of the novel coronavirus, COVID-19, in Washington state. At the height of the pandemic, much of the country was sheltering in place, and travel was severely restricted. These changes not only...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Did you know 76% of consumers prepare and research prices before shopping on Prime Day?Although Prime Day has been pushed back three months, many consumers have been waiting for this online shopping event all year. Get insight into why Prime Day...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

It’s no wonder that loyalty management is such a hot topic among retailers today. If you’re in retail, you’re thinking about it. But loyalty management is also a complex topic. Your loyalty program touches so many parts of your...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More