Food Lion will unveil a new shopping experience for customers in the greater Myrtle Beach, Florence, Columbia, and Charleston, South Carolina, markets on Wednesday, July 17. Customers in Lumberton, North Carolina, also will be able to shop their...Read More

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers...Read More

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of them have plans to make purchases from Amazon next...Read More

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the changing landscape of your customers’ needs by...Read More

If you’re following new developments in sales and marketing, then you’ve no doubt seen plenty of headlines about customer experience being the new bottom line. Adobe even combined their marketing and creative platforms, renaming it...Read More

Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the...Read More

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly...Read More

Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non...Read More

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation.Particularly in consumer businesses, where there’s arguably more...Read More