In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote speaker and Founder of Customer Insight Group...Read More

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we...Read More

At the height of the Cryptocurrency trading frenzy, Bitcoin reached a unit value of $19,650. It hasn’t been that high since. A little more than a year later, Bitcoin declined 84 percent and hit a new low of $3,128. It is currently trading...Read More

Pega study highlights the need for greater empathy in artificial intelligence systemsLAS VEGAS – June 4, 2019 – Consumers lack trust in artificial intelligence (AI) and don’t understand the extent to which it can make their...Read More

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result.After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how...Read More

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.He avoids ‘the approach’ of a human...Read More

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty...Read More

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing experts from CrowdTwist, Lenati, and ...Read More

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune you out and walk away. Customers are more...Read More