The stroke of midnight, May 25th, 2018 marked the effective implementation date of the European Union’s General Data Protection Regulation (GDPR). Although GDPR is applicable to EU countries, the ripple effect in our global, internet...Read More

What to think about before investing in marketing technology.Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out that vehicle:Whether you’d be cruising...Read More

In our first edition of Retail Recap for 2019, we saw the launch of the Apple Card, the upward trajectory tied to Major League Baseball’s innovative approach to customer loyalty, Burger King’s entry into the subscription market...Read More

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying shoes. Another about why I didn’t buy...Read More

Our collaborative approach to problem-solvingProblem-solving. It’s woven into the everyday human experience, crucial for commercial and creative success, and best supported by careful thinking, deep understanding and trusting relationships...Read More

The 2019 State Healthcare IT (HIT) Connect Summit kicked of its 3-day event in Baltimore’s Inner Harbor on Monday, March 18, 2019, welcoming hundreds of federal and state government healthcare professionals to join the discussion...Read More

Think back to the last time you walked into a store. It can be any store — department, grocery, even a convenience store. Try to remember the experience. Maybe you rushed in towards the items you needed. Or maybe you browsed around aisle by...Read More

Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep customers coming back. Many brands chose to innovate...Read More

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave customers copper tokens that could be redeemed...Read More

Loyalty in the banking sector is typically driven through credit cards. According to a recent Bankrate study, there are approximately 2 billion credit card holders in the USA alone, and each person carries four credit cards on average...Read More