What are the key metrics that impact email deliverability? The below piece takes a look at the relationship between subscriber engagement and reduced spam placement and provides three key industry benchmarks for metrics that impact deliverability....Read More

Our increasing use of digital channels, such as messaging and social media, to communicate with each other has fundamentally changed the customer service landscape. Our expectations as consumers continue to rise and now after a decade of digital...Read More

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the...Read More

In today’s competitive consumer sales environment, many companies are engaged in digital transformation.For merchants, this often means expanding traditional sales channels to include loyalty programs, mobile apps, coupons, and international...Read More

As digital devices and services have proliferated in food service over the past decade, it seems that customer and employee loyalty have generally become more difficult to build and sustain.  Despite this trend, a few companies have managed...Read More

Although rewards (points) remain an integral component of loyalty programs, customer expectations are changing. As marketers, we need to fulfill these expectations.Loyalty marketing is complex. But when you keep the customer’s voice...Read More

Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and 75% us[ing] instant cash-back or discounts in their program1,” customers are yearning for brands to...Read More

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their bedrooms. Things like drop shipping make fulfillment...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More