We know travel is often one of the largest expenses for a business. While many larger enterprises can benefit from negotiated supplier arrangements with custom discounts, small to medium businesses often find it harder to reach the level of spend...Read More

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?&rdquo...Read More

Check out these highlights from the Humanizing Loyalty reportIn today’s travel and hospitality market, customers have more control and choices than ever before. How do brands ensure that they’re going above and beyond to be the top...Read More

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience to be consistent across all devices, and ...Read More

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to...Read More

According to Marlon Bowser, CEO of technology supplier HTK, “If retailers are going to prioritize something this year, it should be data. Pursuing CX and loyalty initiatives without giving proper attention to the data that powers them will...Read More

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote speaker and Founder of Customer Insight Group...Read More

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we...Read More