Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions. Yet all too often, time and money is wasted by...Read More

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a premium loyalty program.Not long ago...Read More

Smartphones have already radically changed travel marketing. With AT&T soon rolling out 5G in about a dozen US cities, this long-anticipated technology is becoming a reality and will further transform travel into a mobile game.The stakes...Read More

Innovation has taken on renewed importance for many businesses. In fact, McKinsey & Company found that more than 70 percent of senior executives expect innovation to be a top driver of growth for their businesses. However, 65 percent...Read More

Just as consumers and businesses successfully wrap their arms (and marketing strategies) around loyalty programs, many brands and marketers have turned the system on its head with the rise of paid (often called “premium”) loyalty...Read More

Strategize for these four holidays today   With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on plans made today. Leveraging the strategies...Read More

There’s a change going on with automakers! For the first time, automotive OEMs are creating and implementing proprietary customer loyalty programs for their dealer network.Those programs are anchored by redeemable rewards points and aimed at...Read More

How you treat your customers will determine whether they keep coming back. As consumers, we’ve all been on both sides of the table when it comes to companies being empathetic to our situations (or not). I’m sure we can all agree that...Read More

The State of Best-in-Class Customer Experience Survey Report, a collaboration between Loyalty360 and SAP, found that “almost 53 percent of brand marketers today do not believe or are not sure their current software providers understand their...Read More

The conventional wisdom is that Millennials and Generation Z are earnest, open, and optimistic, and that may be true to some extent. But recent studies have shown that when it comes to marketing, they’re considerably more cynical than we...Read More