Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments are putting these goals within reach. To...Read More

Loyalty is hard. Any company that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it. Ironically, the reason for this is simple. Loyalty is not...Read More

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More

We’re awash with people talking about best practices these days. It’s hardly surprising. Everyone wants to be sure they’re doing the right things for their Customer Experience or Customer Loyalty program. But best practices mean...Read More

We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth...Read More

Ten years can go by in a flash. Our lives, work, technology – all can evolve in a surprisingly short period of time. Consider your experience when you contacted a company for service a decade ago – if I had to guess, it was probably by...Read More

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within the loyalty market...Read More

Getting a customer is definitely good, but getting a return customer is better. This is the simplicity behind brand loyalty and why it’s important. However, getting customer loyalty is a totally different story. Believe me, it is not as...Read More

To learn more about Measuring and Maximizing ROI: How to Make the Most of Your Loyalty Program, click here to register for the upcoming Loyalty360 webinar featuring Bumped. Are you thinking about implementing a loyalty program? Or do you...Read More

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer...Read More