Imagine this: You’re at home, facing a pressing work deadline and suddenly the Wi-Fi connection disappears. You’ve troubleshooted with every trick you can think of, but still no luck. You’re starting to get desperate. In fact...Read More

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout the past few years, many brands have begun...Read More

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27, 2019 — Customer engagement company...Read More

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them meaningfully and effectively.Generation Z, or Gen...Read More

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co. I chose...Read More

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires decisive preemptive actionFor marketers, that means...Read More

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce Report: Consumer Trends & Strategies for Brands,...Read More

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile customer experience (CX).Consider that 65 percent...Read More

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences that are directly relevant to your best...Read More

Friends, I did it. I bought a pair of shorts via an Instagram ad.It wasn’t hard for them to find me. Summer is on the way. I needed shorts. But now, they haunt me. Wherever I go, internet or app, up pops the same ad that successfully enticed...Read More