With all the different advertising mediums out there, why is word-of-mouth marketing still so important? It’s simple. People trust people. Paid advertising has its place in fostering brand recognition, educating consumers on your products...Read More

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More

The demand for true marketing personalization is completely upending the strategies, scope, and meaning of loyalty and rewards programs.   There was a time when running a loyalty program was simple: any business from a hotel chain to a...Read More

Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success.Although their service offerings are good, could they be...Read More

Smartphones have opened a new avenue of communication between researchers and study subjects—and this medium presents both opportunities and challenges. On the opportunity side, we can engage populations in a more convenient manner than...Read More

Digital transformation. Customer experience. Artificial intelligence. Now those are trendy marketing buzzwords. With each hot topic, latest analyst report, most recent business magazine article, or the buzzword-du-jour, loyalty takes a temporary...Read More

Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses...Read More

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for consumers to develop a fear of being watched.As...Read More

Healthy programs should be constantly generating an influx of new members, and the early stages of their membership is an ideal time to gather feedback from your new members through a new member feedback survey.   With a New Member...Read More

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different things to different people.In retail just about...Read More