Strategize for these three events today   Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around the corner and, if you haven’t already...Read More

Globally, loyalty in the Financial Institution (FI) industry remains heavily centered around credit card benefits. Traditional credit card loyalty constructs consist of: customers earning points for card spend, generic point redemption offers...Read More

As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an integral part of the company’s customer...Read More

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a picture of loyalty, but Black Friday is actually a...Read More

We broke down the key do’s and don’ts for building true brand loyalty.  Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination:D2C conference in September, and our most...Read More

No traditional loyalty program necessary: the wholesale giant kills the loyalty game.Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it’s arguably the brand I am most loyal to...Read More

Retail loyalty programs are some of the most abundant in the marketplace today. As a result, consumers can now expect most of their favorite brands to offer incremental benefits for loyalty. To the consumer, this sounds great, right? However, what...Read More

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and Wayfair have launched paid loyalty memberships...Read More

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the holiday weekend alone.But as every brand goes all...Read More

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an excellent customer experience right...Read More