Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for consumers to develop a fear of being watched.As...Read More

Healthy programs should be constantly generating an influx of new members, and the early stages of their membership is an ideal time to gather feedback from your new members through a new member feedback survey.   With a New Member...Read More

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different things to different people.In retail just about...Read More

Ask Jim Harwood, Client/Member Experience VP at Farm Bureau Financial Services, how you build support for a CX program with your CEO and Senior leadership and he’ll tell you to take a lesson from Michael Gerber and the E-Myth: “Begin...Read More

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.  How do brands truly stand out with smart...Read More

Premium loyalty programs aren’t new.In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005.If that’s the case, why are we hearing so much about it recently?And more important, why are consumers...Read More

 Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses....Read More

It’s widely known that consumers have lots of brand relationships.  It’s been estimated that US consumers have over 3.8 billion loyalty memberships1. Radicati projects worldwide DAILY consumer email volume hit 111.1 billion in...Read More

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way.Accommodation is a key part of our clients’ travel spend and we have the technology and expertise to help...Read More

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like cable, grocery, music, radio, and even...Read More