Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the...Read More

The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and...Read More

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the top of its field. For the past decade our...Read More

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know that the pressure is always on to stretch those...Read More

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other to determine the most desirable prize. Starting...Read More

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers, measure success, and drive decisions.This is more...Read More

How do you get authentic, rich feedback from customers quickly?  Interview them where they are.  Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the feedback is grounded in actual/recent behavior as...Read More

Successful customer loyalty in low-frequency categories can be attributed to these best practices. The convergence of big data, social media and omnichannel marketing are causing a tectonic shift for brands and organizations. As a result, more...Read More