Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of them have plans to make purchases from Amazon next week.
Amazon being perceived as a “fashion destination” is an interesting concept to consider, but the reality is that 70.55 percent of consumers prefer to buy fashion directly from brands. Of these D2C fashion brand loyalists....