Customers today have more options, more information and higher expectations than ever before. As a result, loyalty can’t be secured through points and discounts alone. During a special webinar, Julia Walker, brand trust expert at CMB, and...Read More

Customer Loyalty in 2026: The Trends, Truths, and Strategic Shifts You Can’t Afford to Miss — Download the Report The 2026 Customer Loyalty Trends and Perspectives Report explores how various aspects of loyalty are shifting in near...Read More

RaceTrac Modernizes Rewards Program With Capillary Partnership RaceTrac is partnering with Capillary Technologies to revamp and optimize its RaceTrac Rewards loyalty program across more than 600 convenience store locations in the U.S. The...Read More

In the latest episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson explores a question many brands are still trying to answer: How should companies engage Gen Z in loyalty programs? Drawing on Loyalty360 survey data, in-depth brand...Read More

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is misunderstood or inconsistently defined. Some teams...Read More

PetSmart Hosts Free Nationwide Valentine’s Day PartyPetSmart is inviting pet parents and their furry companions to celebrate Valentine’s Day with a free, nationwide, in-store Valentine’s Day Party on February 14 from 12–2 p...Read More

Lowe’s has launched the MyLowe’s Rewards™ Kids Club, a family-focused expansion of its loyalty program aimed at deepening engagement with households across the country. The initiative builds on more than two decades of free Lowe...Read More

Recognition has always been a cornerstone of engagement. But in today’s hybrid, high-velocity work environments, traditional programs struggle to keep pace. Employees are juggling multiple platforms, tasks, and deadlines. Recognition that...Read More

Panera Breads Unveils New Loyalty Program as Research Highlights Loyalty as a Revenue DriverPanera Bread is rolling out a new, points-based MyPanera loyalty program across 216 cafés, signaling a renewed push to deepen customer engagement and...Read More

Albertsons Companiesrecently introduced Celebrations, a new online hub designed to streamline the way customers plan birthdays, baby showers, holidays, and other special occasions.  Available through the apps and websites of Albertsons...Read More